In our professional networking series with Roger CPA Review's Senior Business Development Director, Tom Rogowski, CPA, Tom discusses the importance of leveraging social media in the professional world to not only expand your contacts, but build relationships with them.
Social media has made it extremely easy to connect with people, but do you really build relationships within LinkedIn? Or is it just an avenue to make a connection? 100% reliance on social media is, it's wrong. It takes time and effort to build relationships. If you think about it, the Millennial generation understands the power of social media and establishing connections through social media. If you looked at the seasoned veterans, they understand the power of building relationships through lunches, coffee, drinks. If you could merge both those approaches, you would have the poster child for networking.