Over the last couple of years, we've talked to, polled, interviewed, and surveyed the new generation of accounting graduates to find out what they look for in a firm during recruiting season. What we found is that company culture has begun to play a vital role in a new accountant's decision to pursue or accept an offer from a firm. Understandably, a firm's company culture is especially important because it reflects and defines both the working environment and the personality of a firm. Plus, it's where many hours per week are spent apart from one's personal life.