This week, our Meet the Team series features Sheena Schleicher, our Digital Marketing Strategist at Roger CPA Review. Learn more about why she'd have dinner with Eleanor Roosevelt and how storytelling affects many facets of a successful business.
What do you do at Roger CPA Review?
As a digital marketing strategist, my number one goal is to help CPA Exam candidates discover all of the helpful resources we've created just for them. And once they've discovered our content (and maybe even our brand for the first time!), we do everything we can to delight them. And once they find the answers they've been searching for, and sometimes the confidence boost they need, I work alongside our marketing team to nurture and support those individuals' paths to CPA Exam success. This means pulling insights from loads of analytical data about visitor behavior on our website and beyond. I absolutely love the blend of analytics, storytelling, branding, design, and UX that I get to experiment with in my role!
What’s your favorite thing about working at Roger CPA Review?
All of the people are just so incredibly kind, passionate, empathetic, driven... the list goes on and on! We've got a sharp bunch here at RCPAR, so it's easy to be inspired every single day!
How does your current position influence what you’re passionate about?
Throughout my childhood, I was always told that I was a very detailed storyteller. Then throughout college, internships, and into my first career-oriented job, I discovered that my love for storytelling was an invaluable skill to have as a marketer. After all, "A brand is a story that's always being told" (Scott Bedbury).
As I grew in my career, people started to comment on another trait related to my detailed storytelling - that I was a strong teacher. I think this is derived from my desire to help people whenever possible, along with my inability to tell only part of a story. :) This proved to be a strength as I entered a more technical area of marketing, where my detailed explanations helped people understand and have confidence in our different efforts.
Circling back to the question, my position at RCPAR facilitates a number of passions. I absolutely love storytelling; helping others is a core value of mine, and I've come to realize that if I wasn't a marketer, I'd be a teacher!
Who has impacted you the most in your life and how?
There are a number of people who have impacted my life in dramatic ways. The high school teacher who first helped me realize my love for writing. The restaurant manager who spoke truth into my life by encouraging me to not just get a job after high school, but to go to college even though no one in my family ever did and despite having no idea how I'd pay for it. The college professor who sparked a passion for connecting with people through stories. The list goes on and on.
But I'd say the person who has impacted me most is my husband. We met the summer after high school when I was going through some pretty traumatic family events. He wasn't scared away and instead supported me throughout the whole ordeal. We dated for four years before getting married the weekend after graduating college. Then six years later, we welcomed our little girl. The turn my life took when we met is nothing short of a miracle. Sure I was in college and my tenacious workaholic self would have been successful in whatever I pursued, but the joy I've found in my sweet little family cannot be matched.
What piece of career or life advice would you give to recent college graduates?
My best piece of advice is this - no matter where you're at or what job you currently have, find a way to grow your skills, contributions, and experience in your current role. For me, as a future marketer, this meant not just being a server at a restaurant, but joining the catering team to get hands-on experience with event marketing and planning. It meant not just being a sales floor person at a retail store, but instead getting involved in merchandising and point-of-purchase displays.
When working at a marketing agency as a copywriter, I found ways to get involved in branding and web design meetings. Put simply, your title should not dictate your contributions. Beyond getting experience that will benefit you in your future roles, the additional contributions you bring to your current employer make you a valuable team member.
What are some of your favorite hobbies and why?
For me, nothing beats being outside. Whether surfing, rock climbing, mountain biking, camping, or exploring on foot, I find getting outside makes a big difference in how I feel mentally and physically. And doing all these things with family and friends is what makes all the hard work worth it.
If you could have dinner with one person (dead or alive), who would it be and why?
Tough question! I'd love to have dinner with Eleanor Roosevelt. It's fascinating to me how brave and outspoken she was, especially for the time. Her ability to be bold and graceful brought her a tremendous amount of respect and pull in what was worth standing up for. I would love for my daughter to join that dinner in hopes of her being inspired.