This week we continue our Meet the Roger CPA Review Team Q&A Series with Sara Popken, Director of eCommerce. Find out why Sara loves working in the Mission District of San Francisco, how she's spending the summer with her husband and what she did prior to overseeing the eCommerce department at Roger CPA Review.
Q&A with Sara Popken, Director of eCommerce for Roger CPA Review
What do you do at Roger CPA Review?
In a nutshell, my goal as Director of Ecommerce is to create an exceptional online customer experience. With that goal in mind, I oversee all aspects of our eCommerce business, including: business planning, content strategy and site development, promotional campaigns, advertising and other online marketing. In a marketplace and industry that’s always – and quickly – changing, this role definitely keeps me on my toes!
What’s your favorite thing about working at Roger CPA Review?
The burritos. Our San Francisco office is located in the heart of the Mission District, a foodie’s paradise, and home to some of the greatest Mexican food. More than that, though, my favorite thing about working at Roger CPA Review is the people I enjoy those burritos with. We truly have the best people – inspired, bright, team players. Gosh, to look forward to seeing the same faces every day? I’m a lucky gal.
How does your current position influence what you’re passionate about?
As an online shopping aficionado myself, I love tapping into the latest buyer psychology and learning and adapting to the constantly changing consumer trends. It’s a trip to see how quickly everything changes in this crazy digital era.
Who has impacted you most in your life and how?
My Mom and Dad. My parents have always encouraged my sisters and me to seek happiness in all that we do. It is because of them I have been able to live the life that I want to. I credit them with all – right on down to my love for sweatpants and fine wine!
If you could go back in time and do one thing over, what would it be and why?
I would have checked my curling iron one more time before leaving the house. Refreshing Twitter as we speak #SFapartmentfires.
If you could offer one piece of career (or life) advice to recent college graduates, what would it be?
I graduated college in ’09 – otherwise known as the “college-degree-what-college-degree?” era. Let’s just say that the job front for an American Studies Major/ History Minor was not promising. I scraped together rent by dabbling in clothing retail, pouring wine at a local winery and even some good ol’ fashioned kid sitting. Be humble, be patient, learn all you can, and know that at the end of the day you’re gaining some great stories.
What is your favorite quote or mantra?
“I have yet to find a problem that can’t be solved with cheese.” – Someone very wise.
How do you plan to enjoy the summer?
I plan to make a few jaunts to the High Sierra for hiking, reading, and partaking in general laziness! My husband and I are big Netflix binge-watchers, so I’d like to get through Mad Men. Aiming high, you know? That series has 92 episodes.
Past Q&A Series